For Businesses
Get listed where the ride gets planned
People check It’s a Bike Day at the moment they’re deciding whether to head out today — and where. Bike shops, e-bike dealers, fitters, shuttles, guides, and bike-friendly lodging across DC, Maryland, Virginia, West Virginia, Pennsylvania, and Delaware: a listing puts you on the route and city pages those riders are already reading.
Listing tiers
Basic
$79/year
- Name, category, phone, and website
- Compact listing in the “Nearby Businesses” directory, grouped with similar businesses
- On every route and city page you serve
- Service area: one route or city
Premium
$199/year
- Everything in Basic
- A prominent card — photo and short pitch — in the “Local Partners” band at the top of the page
- First thing riders see, above the directory
- Service area: one route or city
Regional
Customquote
- Premium placement across every covered route in a broader service area
- Multi-city, statewide (DC/MD/VA/WV/PA/DE), or multi-state
- Best for shuttles on full thru-routes (GAP, C&O, BWI Trail), e-bike rental fleets, and multi-location shops
Billed annually, secured and invoiced through 137 & Co. Every partner is reviewed before going live — here’s how that works.
What a Premium listing looks like
Your Premium listing renders exactly like the card below, in the “Local Partners” band at the top of every route and city page in your service area.
Capital City Cycles
Hourly and daily rentals two blocks from the Capital Crescent trailhead — commuter, road, and e-bikes, helmets included.
Example listing — not a real business.
How it works
- Apply. Pick your tier and tell us the routes or city you serve. It takes a couple of minutes.
- We review the fit. We approve every partner by hand. If you’re genuinely useful to the people reading those pages, you’re in — no auto-approval, no filler.
- You go live. Pay securely through 137 & Co., and we place your listing. Most partners are live within a few days.
Where your listing appears
Two independent knobs, not a page count. Your service area — the routes or city you actually serve — determines which pages display your listing. Today that’s per-route pages (e.g., /routes/c-and-o-towpath-georgetown/) and the city pages those routes are anchored to.
Your tier determines how you appear: Basic in the grouped “Nearby Businesses” directory, Premium as a photo card in the “Local Partners” band near the top. Regional gives you Premium placement across every covered route in a broader area — built for shuttles and shops that cover a long corridor.
Why partners trust the placement
Paid listings appear in clearly-labeled sections on relevant pages. They never reorder our route rankings, the “best today” list, or the score breakdown. You can’t buy your way up the rankings here, and neither can your competition. The whole reason this site exists is that the alternatives sold their integrity — we won’t.
That’s also why every partner is reviewed. A curated set of genuinely relevant businesses is worth more to a rider — and to you — than a wall of paid noise.
Who’s a good fit
- Bike shops — sales, service, fittings, demos
- E-bike dealers — cargo, commuter, mountain, demos & rentals
- Bike rental for tourists — especially in DC, Annapolis, Baltimore, Harpers Ferry, Pittsburgh, and Philadelphia
- Shuttle services — for point-to-point routes (C&O, GAP, BWI Trail through-rides)
- Bike fitters — saddle, cleat, posture; physio-adjacent shops welcome
- Skills clinics & guides — group rides, road skills, urban-cycling instruction
- Bike-friendly lodging — trail-town inns, hostels, B&Bs with secure storage
- Cyclist-friendly cafés — early hours, calorie-dense menus, parking, no judgment about kit
Who isn’t
No national chains, no online-only retailers, no operations that route customers onto roads with active hazard advisories or push closed trails. We keep listings relevant so they actually get used — and we reserve the right to remove listings that misrepresent route conditions or steer riders toward unsafe practices.
Bikeshare cities and trail-town corridors
Bikeshare cities pull a serious tourist audience — Capital Bikeshare in the DC region, Indego in Philadelphia, POGOH in Pittsburgh. If you run a bike shop, repair stand, or rental near a high-traffic station, those riders are who you want to reach. Same goes for trail towns at the ends of multi-day routes (Cumberland, MD at the GAP/C&O junction; Harpers Ferry, WV on the C&O; Pittsburgh, PA at the western end of the GAP) and the gravel-curious crowds around Frederick, Leesburg, Lancaster, and State College. Pick the Regional tier or ask — we’ll figure out the right service-area shape together.
Questions
- Do paid listings change your rankings or scores?
- Never. Listings live in their own labeled sections. The route rankings, “best today,” and score breakdowns are driven entirely by conditions data — money doesn’t touch them.
- Why is it curated instead of instant sign-up?
- Because a page full of anyone-who-paid is worthless to the rider and to you. We review every partner for genuine relevance to the routes they list on. It’s a slower yes, but a listing that means something.
- How soon do I go live?
- After we approve the fit and your payment clears, usually within a few days — often sooner.
- What if I serve a whole corridor, not one route?
- That’s the Regional tier. Shuttles and shops covering full thru-routes get Premium placement across every covered route in the area. Request a quote and we’ll scope it.
Ready to get in front of them?
Questions first? Email [email protected] and we’ll help you pick the right fit.